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Floral & Event Design

Designing exquisite events where every detail is thought through and tailored to create the most exceptional event design.

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Floral Installations

Providing weekly floral installations to luxury hotels, corporate offices, private residences, and more.

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Floral Delivery

Delivering floral orders to Palm Beach daily Monday-Friday.

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Our Story

Since 1972

The name Renny has been synonymous with the most exquisite floral creations and over-the-top events. Renny & Reed was founded by Renny Reynolds, the most sought after designer for creating iconic events in NYC’s more infamous party decade.

A fixture at the legendary Studio 54, Renny’s client list included numerous celebrities and social figures, most notable Giorgio Armani, Yves St. Laurent, Bianca Jagger, Diana Ross and Mrs. Vincent Astor.

In 2000, Renny’s nephew, Reed McIlvaine joined his uncle and godfather, as a partner in the trend-setting event business, bringing with him a fresh perspective and refined aesthetic .

Reed McIlvaine

PRESIDENT

Reed joined his uncle, Renny Reynolds, as a partner in Renny’s pioneering flower and event design business in late 2000, almost 30 years after the 1972 birth of the company. In 2004, Reed took over the firm while Renny returned to his roots in landscape and interior design. The business expanded retail and event design operations to include both NYC and South Florida, and developed valued partnerships with NYC’s preeminent luxury hotels, including the Four Seasons, the St. Regis and the Peninsula.

Now, with nearly twenty years of design experience, Reed has become one of the most sought after event designers in the country. Always a calming figure, Reed navigates clients through the process in a seamless and enjoyable manner, creating events that appear effortless, remain memorable and are truly one of a kind.

While major events remain a cornerstone of Reed’s business, his Palm Beach and NYC flower shop continue to set the standard with innovative, modern bouquets and arrangements for a most discerning clientele.

Reed resides in Palm Beach, FL with his wife Kelly, and their two sons.